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China Truer IP Holds Seminar on New Trends and Business Opportunities of European Intellectual Property

On the afternoon of March 12, 2013, a seminar on New Trends and Business Opportunities of European Intellectual Property was held at the Sichuan Hotel in Shenzhen. It was hosted by the Shenzhen Intellectual Property Office, undertaken by the Shenzhen Patent Association, and assisted by China Truer IP and the European AWAPATENT Intellectual Property Law Firm. Hundreds of representatives from enterprises and intellectual property agencies attended this seminar.

Intellectual property experts of the Swedish AWAPATENT® patent law firm, which is Europe's leading law firm with a 116-year history and 13 offices in Sweden, Denmark, and Germany, Mr. Åkesson (partner of the AWAPATENT® law firm, European patent agent, and professional representative for the European Community exterior design industry), and Ms. Udén (practicing lawyer, and agent for European trademarks and exterior designs) were invited as guest speakers. They discussed the development and new trends of the intellectual property system, including European patents, trademarks, and exterior designs in detail. They focused on the Unitary Patent for Europe and the Unified Patent Court Agreement just adopted by the European Union after 40 years' development and effort, and further explained the following issues: significance and characteristics of the new system; differences between ways to apply for Unitary Patents in Europe and for the original European patent; how to choose the best way of patent application, business opportunities, and potential risks that the Unitary Patent for Europe and the Unified Patent Court Agreement will bring to applicants and third party agencies in each country. They also briefly introduced the transformation service of patent technology. For the audience to better understand the lecture, this seminar was held in both Chinese and English. Ms. Qi Yuan, a European intellectual property lawyer with an overseas educational background and extensive practical experience, translated throughout the seminar to provide the audience with clear key point analysis. The audience interacted with guest speakers through questions and answers and said that the seminar was worthy and beneficial.

With this seminar, the audience learned new things and left with an understanding about the trends, opportunities, and risks of European intellectual property and received first-hand information in a timely manner.